people cheering

Empathy: The Best Tool for Understanding Users

jaylyndawson Blog, UIUX

A user is: a consumer, a customer (or potential customer) and so much more because a user is a person. They’ve had experiences over the course of their lifetime that influence their thoughts, feelings and reactions about a given situation, product or service. As a User Experience (UX) Design professional I’m expected to understand who the users are no matter …

UX Diagram

Can A UX Designer Help My Business?

jaylyndawson Blog

User experience (UX) design is my passion and I’ve had the opportunity to work on a number of projects with small to large businesses on projects ranging from simple to complex. I believe that every project, regardless of scale, deserves to be designed thoughtfully and that’s where a UX designer can help. Don Norman, who first defined the idea of …

computer that says usability

The New Enterprise Application Landscape: Usability

chrissorel Blog

In this series, we’ve been discussing the radical changes that are sweeping the enterprise application space. In my last post we discussed security. Today we’ll look at another key area: Usability. What is Usability? Usability is a word I hear spoken a lot when talking about enterprise applications, but I’m not convinced that we always have a good frame of reference …