With the launch of the new Statera.com, we have been thinking a great deal about the importance of having a good website and what that actually means.
In today’s world, it’s no longer a question of whether you have a site, the question is about how your site distinguishes you from your competition and makes your business stand out. There are endless factors to address when assessing your site. Is it accessible for mobile? Does it engage your customer on a personal level? It is user-friendly and easy to navigate? Is it on-message with the rest of your brand?
Let’s take a look at some important questions you can ask yourself when assessing a website:
Is your site mobile friendly?
This is an important one. According to a 2017 report from Hootsuite, more than half of all web traffic comes from mobile phones. And that number continues to rise. Making information easy to access on the go, puts your business in the palm of your targeted consumer’s hands. Being mobile-friendly also allows customers to easily click email links to your site on the go. If email marketing is especially important to your business you are empowering your email recipients to have all the information they need at the click of a button.
Is your site easy to navigate and user-friendly?
This one might sound obvious, but it makes all the difference in the world. If your site is not user-friendly, you may be experiencing a high bounce rate. A bounce rate is the percentage of visitors who come to your site and visit only one page before leaving. The more user-friendly your site is, the less likely your visitors are to bounce. Having clear headings and drop downs can help to make sure site visitors find what they need and draw them in further to explore your amazing site! If you find your traffic is down and your bounce rate is high, evaluate whether you are making your information user-friendly. Look to eliminate technical jargon and pages with large amounts of heavy wording. Clean and simple is your best friend.
Is your information credible?
Again, sounds like an obvious one, right? Making sure you have credible information is so important for your site. Consumers are savvy, and they do not like to feel they are being deceived by false or inaccurate information. If what you are claiming on your site looks too good to be true with little to back it up, visitors will likely be turned off. Make sure you can back up your claims with tangible demonstrations, facts, and figures. Offer statistics that empower your customer, show graphics and gifs that easily demonstrate data points, or publish a blog with useful information and tips (wink wink). Site visitors will feel better about choosing you over a competitor if they like you, and the first step to getting there is establishing trust.
Now that you have asked yourself these questions, how does your site measure up? Is it in tip-top condition, or could it use a little TLC? If you find it’s the latter, no need to worry! Just by taking the time to assess your site you are starting down a path to a more impactful and powerful website.
Morgan Houtsma is a Marketing Analyst at Statêra with a background in marketing and outreach. She has a BA in Marketing from the University of Wyoming with a focus on customer relations and online marketing.