Statêra is now a Salesforce- and QTC-focused consulting agency. An exciting announcement about our digital transformation practice — including Microsoft consulting services — is forthcoming. More info »

Blog

Developing a New Competency: Are You Change Ready?

When talking about Change Management at Statêra we often ask, “what percentage of a projects benefits and outcomes depend on employees adopting, embracing and utilizing the new system?” There are organizational change management methods, communications and trainings that your organization can and should put in place to support employees through that change. But what can […]

Let’s Talk CLM and Best Practices

What is CLM, why should I use it, and what can it do for my business? Well before we dive in, think about the following questions. Are your finance and legal departments having trouble communicating? Are deals taking longer to close? Are contracts taking too long to draft up or finalize? If you are having some […]

Continuous Improvement of the Go-to-Market Engine

Welcome back for part 2 in our ongoing series about creating a high performance go to market engine. If you missed part one, no worries, click here to catch up. Part one of the series explained the importance of the Go-to-Market engine (technology), comparing the investment to how NASCAR views engine technology. The key points were […]

Moving to the Top with Content Marketing

Marketing as we know it today is a much different landscape than in decades past. Today’s customer is savvy, knowledgeable and highly selective.  It is no longer enough to just get your message into the inbox, the message also needs to be customized and thoughtfully executed. Additionally, it needs to set you apart as a […]

Building a High Performance Go-to-Market Engine

Welcome to part one of our upcoming series looking at how to build out a high performing go to market strategy. We will be putting particular focus on Quote to Cash and Salesforce but the information can be applicable in other business scenarios as well.   NASCAR and Go-to-Market I once had the opportunity to […]

The Dance of Strategic Partner Relationships

Partners This word means different things to different people.  In marriage it means to love and to cherish. In its most basic and ancient meaning it refers to “one who shares.” And according to Webster’s second definition of the word, it describes people that dance with one another. As I sit at the HQ of […]

Your Culture is Your Brand

Company culture is a topic that comes up in almost every interview. When candidates are asked what they are looking for in a company, 9 times out of 10 the answer is a “good company culture.” But what exactly does that mean?   It means different things to different prospective employees, but here are the […]

Millennials Are Not Afraid to Fail, And You Shouldn’t Either

You know how millennials are ruining everything?  Like cereal, diamonds, napkins, and Applebees? Here’s the next thing on their list: Your ability to succeed without them.   Millennials Are Your Most Neglected Asset Today In just two years, millennials (and the younger Gen Z) will make up over half of the workforce. In this crazy […]

Community Cloud and the Customer

How can businesses better connect with their customers? It’s a question that has been pondered time and time again. With every new decade and technological advancement the answer changes, but the question somehow never does. How can businesses and consumers connect in a way that is both meaningful and productive? Enter Community Cloud Salesforce Community […]