Month: May 2019

You Owe It To Your Clients: The Moral Philosophy of Excellent Deliverables

Before I became a consultant and learned the language, I did have a preconcept of “deliverables” in the form of the course syllabus. As a professor, I spent hours each semester writing my syllabi, which entailed scheduling the lectures and reading and writing assignments, as well as providing accumulated wisdom in the form of class […]

Five Questions with Statêra VP Lori Sanders

This week we were fortunate enough to sit down with Statêra VP, Lori Sanders, and ask her a couple of questions about the business.   1.       Lori, tell us a little bit about your role and background at Statêra. Of course! I have been with Statêra for 8 years. I’m responsible for the delivery organization […]

Using Pardot to go from Prospects to Profits

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis   I think we can agree up front that we all are constantly striving to better connect with our customers and gain a better understanding of their needs. To say this can be challenging though, is a drastic understatement, especially if you […]

How Salesforce and STATÊRA’s Core Values Align

Building strategic relationships and growing revenue is pretty par for the course when it comes to business partnerships. What is not as common however, is to find partnerships that align on more than just ROI. This is the case with Statera’s partnership with Salesforce. We believe not only in Salesforces’ products and services, we are […]