Category: Salesforce

It’s Time to Start Reskilling Your Employees

It’s time to get ahead of the curve. The McKinsey Global Institute report says that 62% of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023 due to advancing automation and digitization. The workplace is evolving and everyone realizes retraining is a better option […]

Winning the Go-to-Market Race

This is the last blog of a four part series focused on Building a High Performance Go-to-Market (GTM) Engine.  Over the past few months, we covered the following Part 1: Having the right team in place to lead your GTM efforts (your pit crew) is important, but the technology platform you select (the engine)   […]

Statêra goes all in on Salesforce

With the sale of its Microsoft-based Digital Transformation division to Baltimore-based Catalyte, Statêra Inc. will focus exclusively on delivering Salesforce solutions through expert consulting. “Salesforce has always been a big part of our business, but our attention was split, and we knew we were not capitalizing on significant growth opportunities — especially in the areas of Sales and Service […]

Let’s Talk CLM and Best Practices

What is CLM, why should I use it, and what can it do for my business? Well before we dive in, think about the following questions. Are your finance and legal departments having trouble communicating? Are deals taking longer to close? Are contracts taking too long to draft up or finalize? If you are having some […]

Continuous Improvement of the Go-to-Market Engine

Welcome back for part 2 in our ongoing series about creating a high performance go to market engine. If you missed part one, no worries, click here to catch up. Part one of the series explained the importance of the Go-to-Market engine (technology), comparing the investment to how NASCAR views engine technology. The key points were […]

The Dance of Strategic Partner Relationships

Partners This word means different things to different people.  In marriage it means to love and to cherish. In its most basic and ancient meaning it refers to “one who shares.” And according to Webster’s second definition of the word, it describes people that dance with one another. As I sit at the HQ of […]