Category: Salesforce

Change Data Capture: Changing the Game

The new Salesforce feature Change Data Capture does not require a feature license and offers a low code resilient approach to keeping data in sync between two or more systems.   New in the Spring 19 release The new “Change Data Capture” was in preview mode on the previous Salesforce release, but is now an […]

Upgrading to Lightning: Is it a Cost or an Investment?

Welcome to part one of our newest blog series focused on upgrading to Lightning. If you are a Salesforce.com customer with an organization that is on the “Classic” platform, a transformational project is landing on your lap regardless of whether you asked for it or not: “How and when do we migrate to the new […]

You Owe It To Your Clients: The Moral Philosophy of Excellent Deliverables

Before I became a consultant and learned the language, I did have a preconcept of “deliverables” in the form of the course syllabus. As a professor, I spent hours each semester writing my syllabi, which entailed scheduling the lectures and reading and writing assignments, as well as providing accumulated wisdom in the form of class […]

Using Pardot to go from Prospects to Profits

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis   I think we can agree up front that we all are constantly striving to better connect with our customers and gain a better understanding of their needs. To say this can be challenging though, is a drastic understatement, especially if you […]

How Salesforce and STATÊRA’s Core Values Align

Building strategic relationships and growing revenue is pretty par for the course when it comes to business partnerships. What is not as common however, is to find partnerships that align on more than just ROI. This is the case with Statera’s partnership with Salesforce. We believe not only in Salesforces’ products and services, we are […]

It’s Time to Start Reskilling Your Employees

It’s time to get ahead of the curve. The McKinsey Global Institute report says that 62% of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023 due to advancing automation and digitization. The workplace is evolving and everyone realizes retraining is a better option […]

Winning the Go-to-Market Race

This is the last blog of a four part series focused on Building a High Performance Go-to-Market (GTM) Engine.  Over the past few months, we covered the following Part 1: Having the right team in place to lead your GTM efforts (your pit crew) is important, but the technology platform you select (the engine)   […]