Blog

Winning the Go-to-Market Race

This is the last blog of a four part series focused on Building a High Performance Go-to-Market (GTM) Engine.  Over the past few months, we covered the following Part 1: Having the right team in place to lead your GTM efforts (your pit crew) is important, but the technology platform you select (the engine)   […]

How to Speak Like a Consultant

Consultants are chameleons when it comes to adapting to the company, industry, technology or team dynamic that they are thrown into when engaging with a new client. And this nature or skillset isn’t limited to the confines of a client’s employee handbook or project charter.  The consultant might wear jeans and cowboy boots for a […]

Statêra goes all in on Salesforce

With the sale of its Microsoft-based Digital Transformation division to Baltimore-based Catalyte, Statêra Inc. will focus exclusively on delivering Salesforce solutions through expert consulting. “Salesforce has always been a big part of our business, but our attention was split, and we knew we were not capitalizing on significant growth opportunities — especially in the areas of Sales and Service […]

Developing a New Competency: Are You Change Ready?

When talking about Change Management at Statêra we often ask, “what percentage of a projects benefits and outcomes depend on employees adopting, embracing and utilizing the new system?” There are organizational change management methods, communications and trainings that your organization can and should put in place to support employees through that change. But what can […]

Let’s Talk CLM and Best Practices

What is CLM, why should I use it, and what can it do for my business? Well before we dive in, think about the following questions. Are your finance and legal departments having trouble communicating? Are deals taking longer to close? Are contracts taking too long to draft up or finalize? If you are having some […]

Continuous Improvement of the Go-to-Market Engine

Welcome back for part 2 in our ongoing series about creating a high performance go to market engine. If you missed part one, no worries, click here to catch up. Part one of the series explained the importance of the Go-to-Market engine (technology), comparing the investment to how NASCAR views engine technology. The key points were […]

Moving to the Top with Content Marketing

Marketing as we know it today is a much different landscape than in decades past. Today’s customer is savvy, knowledgeable and highly selective.  It is no longer enough to just get your message into the inbox, the message also needs to be customized and thoughtfully executed. Additionally, it needs to set you apart as a […]

Building a High Performance Go-to-Market Engine

Welcome to part one of our upcoming series looking at how to build out a high performing go to market strategy. We will be putting particular focus on Quote to Cash and Salesforce but the information can be applicable in other business scenarios as well.   NASCAR and Go-to-Market I once had the opportunity to […]

The Dance of Strategic Partner Relationships

Partners This word means different things to different people.  In marriage it means to love and to cherish. In its most basic and ancient meaning it refers to “one who shares.” And according to Webster’s second definition of the word, it describes people that dance with one another. As I sit at the HQ of […]