Case Study Tag: Marketo Installation

excavation

Commercial Construction Industry Software

  • The client specializes in software for contractors, manufacturers and others in the commercial construction industry
  • A company merger prompted the need to consolidate disparate marketing automation systems into a single platform
  • One of the first phases of this process is to migrate legacy CMD marketing activities into Marketo and retire Eloqua. Moving to Marketo provides the client the ability to establish a unified design and architecture for the entire company’s single marketing platform