Colas

Client and Need

  • COLAS is a leader in roadway infrastructure and construction
  • CRM capability across multiple de-centralized entities in the US in order to better manage contacts and clients and provide opportunities for cross-selling
  • Implement Microsoft Dynamics CRM to drive sales cycle efficiency while allowing for unique sales processes across different entities

Solution

  • Assessed CRM requirements and built solution design, along with user adoption plan
  • Developed a tailored roadmap for the company-wide rollout, including configuration, test, communications, and training
  • Delivered a successful implementation of Microsoft Dynamics CRM with high user adoption

Value Added

  • Rapid delivery of CRM capabilities
  • Centralized and standardized tool for capturing and managing accounts, contacts, opportunities, and campaigns
  • User adoption activities and stakeholder engagement to ensure future success