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Client and Need
- National swimming organization with over 400,000 members
- Seeking to connect the US swimming community
- Enhance website experience beyond basic result tracking
- Extend services through development of a USA Swimming mobile app
- Developed USA Swimming mobile app facilitating; result tracking and sharing, social connections among fellow coaches and/or swimmers, and "patch" collection for significant achievements.
- Deck Pass (free and paid) mobile app
- Engaging, highly functional medium for 200,000 coaches and swimmers to track individual and team performance, share social swimming connections, view electronic patches earned, track live events, and access key USA Swimming features such as times and rankings.