Marketing as we know it today is a much different landscape than in decades past. Today’s customer is savvy, knowledgeable and highly selective. It is no longer enough to just get your message into the inbox, the message also needs to be customized and thoughtfully executed. Additionally, it needs to set you apart as a […]
Welcome to part one of our upcoming series looking at how to build out a high performing go to market strategy. We will be putting particular focus on Quote to Cash and Salesforce but the information can be applicable in other business scenarios as well. NASCAR and Go-to-Market I once had the opportunity to […]
You know how millennials are ruining everything? Like cereal, diamonds, napkins, and Applebees? Here’s the next thing on their list: Your ability to succeed without them. Millennials Are Your Most Neglected Asset Today In just two years, millennials (and the younger Gen Z) will make up over half of the workforce. In this crazy […]
How can businesses better connect with their customers? It’s a question that has been pondered time and time again. With every new decade and technological advancement the answer changes, but the question somehow never does. How can businesses and consumers connect in a way that is both meaningful and productive? Enter Community Cloud Salesforce Community […]
The fourth industrial revolution is bringing a lot of changes in a lot of different areas and across a wide variety of fields. In particular, big changes are being made in the world of customer service and customer experience. It’s pretty hard to ignore, too. According to the State of the Consumer report conducted by […]
As more and more companies realize the value of the cloud, the conversation quickly moves from should we use the cloud, to how do we get the initial data into the cloud to begin the migration? The AWS Snowball is the solution we used for one client, but this is by no means the only […]
People, process, technology. People. Process. Technology. We hear these three words together so often, it’s easy to forget their individual and interdependent roles in making a business run smoothly and effectively. So what do they really mean for a business? These three concepts are the who and how business gets done. They are what takes […]
The hype cycle for gamification is coming to its best conclusion: We’re off the peak of inflated expectations, and Salesforce is a ripe environment for growing your gamification clout. The gaming industry has moved into the mainstream and a remarkable number of people are happily “achievement hunting” via mobile devices, computers and gaming systems. Gamification […]
Welcome back for the final edition of our three-part series on preparing to hire a Salesforce Configure, Price, Quote (CPQ) implementation consultant. Today we’re covering the process of evaluating and hiring potential consulting partners. This post will also offer suggestions for setting realistic expectations of your first CPQ release for maximum success. If you missed […]
This article outlines the business, technical and financial reasons why you need a partner when selecting an enterprise resource planning application (ERP) from a software vendor. Keep reading to discover the questions you should be asking, best practices for implementation and where investing in a partner can save your in-house resources. They bring a […]