Tag: UIUX

Crafting a Successful Website

In the digital age it has become paramount that companies consider the experiences of their products, services and especially their websites. And now that nearly 2/3 of adults own a smartphone and nearly 90% use it for surfing the internet [1], those websites should be just as digestible on a phone as they are on […]

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Empathy: The Best Tool for Understanding Users

A user is: a consumer, a customer (or potential customer) and so much more because a user is a person. They’ve had experiences over the course of their lifetime that influence their thoughts, feelings and reactions about a given situation, product or service. As a User Experience (UX) Design professional I’m expected to understand who […]